Name a key technique used for persuasive writing.

The use of emotional appeals is a key technique in persuasive writing because it aims to connect with the audience on a deeper, more personal level. By evoking emotions such as empathy, fear, or joy, a writer can influence the audience's feelings and motivate them to adopt a certain viewpoint or take action. Emotional appeals make the argument more relatable and can often resonate with readers in a way that pure logic or facts alone may not. This connection can persuade the audience to engage more critically and emotionally with the content, leading to a stronger impact and increased persuasion.

While humor, statistics, and anecdotes can also be effective in persuasive writing, emotional appeals specifically target the audience's feelings, making them a vital piece of persuasive strategies.