What aspect of writing does the term "audience" specifically refer to?

The term "audience" specifically refers to the intended readers or viewers of a piece of writing. Understanding the audience is crucial for a writer because it shapes how the content is presented, including the tone, language, and style. Writers often consider their audience's age, interests, and background to ensure that their message resonates effectively. For example, a letter aimed at young children would use simpler language and engaging visuals, while an academic article targeting professionals in a specific field would adopt a more formal tone and specialized vocabulary. By focusing on the audience, writers can communicate their ideas more clearly and persuasively.