What is the purpose of using emotional appeals in writing?

Using emotional appeals in writing serves the primary purpose of persuading the reader. Emotional appeals target the feelings and emotions of the audience, aiming to evoke a strong reaction that can influence their beliefs, attitudes, or actions. When a writer effectively employs emotional language or situations, they can create a connection with the reader, making the argument more compelling and relatable.

In contrast, informing without bias is focused on presenting facts or information neutrally, while entertaining the reader involves engaging them through humor or storytelling. Analyzing data is a more factual approach, often lacking the emotional connection necessary to persuade. Therefore, the use of emotional appeals is specifically designed to facilitate persuasion by resonating with the reader on a personal level.